The story of Bitossi Ceramiche originates in the heart of Tuscany, just a few kilometers from Florence, in Montelupo Fiorentino, along the banks of the Arno River, where the culture of ceramics has shaped the lives and work of people for centuries.

In 1921, Guido Bitossi founded the Manifattura Maioliche Artistiche Guido Bitossi, merging tradition with the new stylistic expressions of the time. From the very beginning, the production stood out for its attention to detail, the study of form, and a refined interpretation of classical styles.

In the 1950s, under the artistic direction of Aldo Londi (1911-2003), Bitossi inaugurated a new creative season, oriented towards research and innovation. He introduced a modern and experimental language, attentive to changing tastes and the uniqueness of each product.

Painter, sculptor, and above all ceramist, Londi lived a life devoted to art, balancing technical expertise, creative sensitivity, and a natural inclination for research. He collaborated with Bitossi for over fifty years, first as art director and later as a contributor.

The iconic Rimini Blu collection:

The ceramics in the Rimini Blu collection are characterised by graphic motifs stamped into the surface texture. It’s a fantastical round dance of geometric elements, highlighted by quick touches of colour set beneath the vibrant blue glaze, which the crystalline layer makes luminous like marine reflections.

Produced continuously since 1959, the collection reflects the stylistic and production research that led Londi to constantly experiment with new materials, techniques, and colours.