The company was founded in 1748, when François Boch and his three sons began manufacturing ceramic tableware and decorative art objects. In 1836, Jean-François Boch merged with the successful stoneware manufacturer Nicolas Villeroy (a once competitor) to form what we know today, Villeroy & Boch.
Fast forward to the 1960s/70s and the company is producing some of the now iconic patterns across a range of tableware pieces, created by then designer Christine Reuter. Such patterns include Acapulco (1967), Izmir (1973) and Viking to name a few.
You can read more about the history of Villeroy & Boch, here.
THIS LISTING
Pattern Agadir
Production 1976
Model 15" Oval Serving Platter
Dimensions 39cm long, 23cm wide
Condition Excellent vintage condition with very little surface wear.
The last picture is from a David Jones catalogue from 1976, confirming the date of production. Picture courtesy of the National Library of Australia.